Kelela Returns With 'Idea 1' and a 91 Rules Video

Overview

• Kelela released the single Idea 1 with an accompanying video directed by the duo 91 Rules.
• The track is her first original song since the Raven era, which included a remix set and the live album In the Blue Light.
• She co-wrote the song with producer Oscar Scheller and longtime collaborator Janiva Ellis, with additional guitar by Scarlet House.
• In a statement, she said the song reflects the burden to witness, absorb, and speak truth that Black women know well.
• The sound leans toward grunge and shoegaze textures rather than club music, and the rollout followed a social media wipe and a New York premiere with the single out on Warp.