Overview
- Tommy Hilfiger published its Fall 2026 campaign on Tuesday, Sept. 1, showing Travis Kelce with a fluffy white Samoyed that the brand confirmed belongs to Kelce and Taylor Swift.
- Kelce told Vogue that he volunteered the dog for the shoot and said of the pet, “She lights up my day,” which serves as the first on-record confirmation from the couple about the dog’s public role.
- Several outlets reported the dog’s name as Wendy after a Forbes item, but Forbes removed the name from its story and the couple have not independently confirmed the moniker.
- Fans had tracked the possible addition for months after social clips and leaked wedding photos suggested the couple had a white dog, and the ad now provides the first official visual confirmation.
- The campaign, filmed at New York’s Plaza Hotel and featuring other Hilfiger ambassadors, doubles as the opening act of Kelce’s wider partnership with the brand that includes future projects and a planned capsule collection.