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Kelce Draws Criticism for Liking Controversial SNL Monologue

PR advisers urge restraint to avoid amplifying questions about his alignment with a female-focused public image.

Overview

  • Multiple outlets reported that Travis Kelce’s Instagram account liked a clip of Shane Gillis’s SNL monologue, a move first widely noted in coverage published on Wednesday.
  • A source close to Kelce told Page Six that the like was meant as support for a friend and reflected his longtime fandom of Saturday Night Live.
  • The monologue itself drew public backlash for jokes about women’s gym clothes and revived attention to Gillis’s earlier firing from SNL over racist and homophobic remarks.
  • PR expert Lynn Carratt advised against a high-profile apology and recommended that Kelce limit comment to avoid giving the episode more attention, while activists said the gesture clashes with the Kelce family’s female-friendly brand.
  • Kelce and Gillis have a known connection after Gillis appeared at Kelce’s Tight End University event in Nashville, and observers warn that repeated similar interactions could gradually erode goodwill with his large female audience.