Kelce Brothers Launch 'Kelce Mix' Cereal with General Mills

The new cereal combines their favorite childhood cereals and will be available nationwide in September.

'Kelce Mix' blends Cinnamon Toast Crunch, Lucky Charms, and Reese's Puffs.
Limited edition 'Kelces' Pick' boxes will feature the brothers on Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms, and Reese's Puffs.
The cereal will be sold at major retailers like Walmart and Kroger for $5.96.
Jason and Travis Kelce expressed excitement over their 'full circle' moment teaming up with General Mills.
A promotional video featuring the brothers at a 'Cereal Training Camp' is forthcoming.