Overview

• 'Kelce Mix' blends Cinnamon Toast Crunch, Lucky Charms, and Reese's Puffs.
• Limited edition 'Kelces' Pick' boxes will feature the brothers on Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms, and Reese's Puffs.
• The cereal will be sold at major retailers like Walmart and Kroger for $5.96.
• Jason and Travis Kelce expressed excitement over their 'full circle' moment teaming up with General Mills.
• A promotional video featuring the brothers at a 'Cereal Training Camp' is forthcoming.