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yesterday

Kelce Brothers’ Garage Beer Acquires 1% Stake in St. Joseph Goats as NFL Ownership Talks Advance

Leveraging decades in the NFL, the brothers are pressing forward on a major franchise acquisition likely tied to their Ohio roots.

Kelce brothers are eyeing an ownership stake in a professional team. (Photo by Dia Dipasupil / GETTY IMAGES NORTH AMERICA / Getty Images via AFP)
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Overview

  • Garage Beer finalized a 1% equity purchase in the Arena League’s St. Joseph Goats on May 29, marking its first foray into team ownership.
  • Jason and Travis Kelce have announced they are in very advanced stages of securing a significant ownership stake in a professional football franchise, though the team remains unnamed.
  • Industry estimates place top-tier NFL franchise valuations at over $6 billion, highlighting the scale of the Kelces’ planned investment.
  • Speculation centers on the Cleveland Browns as the likely target, given the brothers’ Cleveland Heights upbringing and exclusion of their former teams.
  • The ownership push follows the duo’s lucrative off-field deals, including Travis’s $34 million Chiefs extension, Jason’s NFL earnings and a $100 million Amazon Wondery podcast contract.