Overview
- Season 1 debuts Sunday, Oct. 19 on CBS, with episodes available to stream on Paramount+.
- The series follows 12 emerging musicians opening for Urban on real tour dates as advancement is driven by the live audience with input from Keith Urban, Blake Shelton, Taylor Sheridan and guest stars.
- The winner receives $250,000, a recording contract with Country Road Records in partnership with Thirty Tigers, and a 2026 Stagecoach Mane Stage slot.
- Second- and third-place finishers get five recording sessions at Red Bull Studio Los Angeles as part of a runners-up prize package.
- Executive producers include Urban, Shelton, Sheridan, David Glasser and Lee Metzger, with Gretchen Wilson serving on-camera as tour manager, and preview clips spotlight contestants like Channing Wilson earning strong praise.