Overview
- The Game Awards producer Geoff Keighley framed the show as a balancing act between trailers for new games and the presentation of awards.
- He said different audiences tune in for different reasons, requiring a mix that serves both announcement-focused and award-focused viewers.
- Keighley argued that a larger audience driven by reveals helps winners gain visibility, noting reports that Balatro saw a huge sales boost after its win.
- He acknowledged the balance is not a science and that reactions vary each year depending on the size of announcements and which games win.
- This year's show will stream live from the Peacock Theater in Los Angeles on Thursday, December 11, 2025 at 4:30 p.m. PT / 7:30 p.m. ET.