Overview

• The brand arrives in select Space NK stores on 3 September, including Oxford Circus, Westfield White City, Leicester and Birmingham Bullring, with online sales also starting the same day.
• Kay Beauty enters with roughly 200 SKUs priced from about £6 to £20, spanning core makeup categories and South Asian–focused staples such as kohl.
• Space NK says Kay Beauty is the first Indian brand in its assortment and projects strong demand, with launch support through influencer collaborations and content featuring Katrina Kaif.
• Nykaa frames the UK debut as part of a 13‑store strategy and identifies the US, the Middle East and parts of Asia as next targets for expansion of its owned brands.
• The move follows a UAE test via Nysaa and leans on positioning around inclusive shades for South Asian skin tones, while Nykaa pursues growth in in‑house brand GVM toward a ₹6,000 crore goal by FY2030.