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Kaun Banega Crorepati Season 17 to Premiere Aug. 11 With Knowledge-Centric Campaign

Launching on Aug. 11, the season’s new campaign elevates knowledge as true pride, leveraging Bachchan’s return at a reported Rs 5 crore per episode.

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Overview

  • Season 17 of Kaun Banega Crorepati will air Monday through Friday at 9 PM on Sony Entertainment Television and stream on SonyLIV.
  • Amitabh Bachchan is confirmed to return as host, marking his 16th time leading the quiz show since its 2000 debut.
  • Sony Entertainment Television unveiled the ‘Jahaan Akal Hai, Wahan Akad Hai’ campaign to spotlight intellect as the foundation of confidence and ambition.
  • The campaign is directed by filmmaker Vikas Bahl and produced by his Good Co. studio to reflect India’s evolving knowledge-driven mindset.
  • Industry reports cite Bachchan’s fee at Rs 5 crore per episode, making him the highest-paid television host in India.