Particle.news
Download on the App Store
10 ARTICLES
·
2w ago

Kaun Banega Crorepati 17 to Premiere August 11 With Bachchan and New Self-Belief Campaign

The season’s slogan “Jahan Akal Hai Wahan Akad Hai” highlights knowledge-driven confidence through a promo featuring Sumbul Touqeer Khan.

Proud Son Abhishek Bachchan Says 'Boss' Amitabh Bachchan Is Back As He Returns With Kaun Banega Crorepati 17
KBC’s new ad goes viral. Image Source: JMistry45/ X
KBC 17 Host Fees: How Much Does Amitabh Bachchan Earn Per Episode?
Image

Overview

  • Kaun Banega Crorepati 17 will premiere on August 11, 2025, airing Monday through Friday at 9 pm on Sony Entertainment Television and streaming on SonyLIV.
  • Sony’s new campaign, directed by Vikas Bahl under the slogan “Jahan Akal Hai Wahan Akad Hai,” positions knowledge as the source of confidence for contestants.
  • The official teaser showcases Sumbul Touqeer Khan as a restaurant manager impressing Amitabh Bachchan with her expertise.
  • Abhishek Bachchan amplified anticipation by sharing the promo on Instagram, referring to his father as “Boss” and declaring “He’s back!”
  • Media outlets have reported that Amitabh Bachchan’s fee for hosting the season could be around ₹5 crore per episode, though the figure remains unconfirmed by officials.