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Kaufland Tests Digital Ordering for Fresh Counters in Regional Pilot

The retailer is gauging customer uptake before any wider rollout.

Overview

  • A touchscreen kiosk is live at the Rottweil store, positioned before the entrance near the bottle-return machines.
  • Shoppers select deli items on the terminal before their main shop and later pick up the prepared order at the counter.
  • Kaufland presents the trial as a way to save time during busy periods such as the Christmas season.
  • Separate tests let customers pre-order fresh-counter products in the Kaufland app and choose a pickup time in selected stores.
  • The company is refining technical workflows during the pilot phase, with no national rollout announced and staffed counter service remaining available for walk-up purchases.