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Kaufland Tests 25‑Cent Deposit for Reusable Wine Bottles With Nationwide Returns

The pilot, backed by a 14‑producer consortium, is designed to cut glass‑related emissions by cleaning and refilling standardized bottles.

Overview

  • Kaufland has launched the trial in roughly 200 stores concentrated in Baden‑Württemberg with some outlets in Bavaria, while empty bottles are accepted at all Kaufland return machines across Germany.
  • Each 0.75‑liter bottle carries a €0.25 deposit and features an embossing at the neck plus a Mehrweg label to enable automated returns.
  • Recycled‑material crates tied to the system carry a €3.50 deposit and are also taken back at Kaufland Pfandautomaten nationwide.
  • Kaufland cites glass production as about 47% of wine’s CO2 footprint, with the Mehrweg bottles returned, washed, and refilled to lower emissions.
  • A wider rollout is contingent on test results, and Aldi says its current Mehrweg trials do not include wine while noting that broader Mehrweg logistics for imported wines remain complex.