Overview

• Kaufland says the first Lebkuchen appear at the end of August or early September and insists it has never sold such items in July.
• The company explains that some customers want seasonal baked goods well before Advent, which drives the late‑summer rollout.
• Kaufland pledges ongoing restocking so shoppers find fresh products through December, with chocolate Santas typically arriving later in September.
• The retailer rejects the rumor that unsold Santas are remelted into Easter figures as food‑law prohibited, adding that leftovers are discounted and, according to reporting, sometimes donated.
• Social-media complaints continue over early displays, and a report notes two supermarket Lebkuchen failed a product test, prompting shoppers to check quality.