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Kaufland Pilots Telemedicine Room Inside Mosbach Supermarket

The in-store telemedicine trial targets rural GP shortages by pairing video visits with on-site medical assistants.

Overview

  • Customers book via smartphone and consult remote physicians in a small, soundproof 'S Medical Room' staffed by medical assistants.
  • Sana MVZ operates the service with the S Medical Room setup, and staff on site can take vital signs or record an ECG.
  • Kaufland says in-person doctor appointments will be arranged when a physical examination is necessary.
  • A Bertelsmann-Stiftung study cited by the company reports more than 5,000 unfilled GP posts nationwide with vacancies rising.
  • Other retailers are moving into health services, with dm testing OTC medicine sales and health checks, while Lidl and Rossmann are reported to be developing similar offerings; Kaufland notes the pilot could add paid options for self-payers and may expand if successful.