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Kaufland Opens Revitalized Heidenau Shopping Center After €16M Transformation

The new 5,900 m² store, featuring 30,000 products and climate-neutral heating, brings renewed economic activity to the former Real site.

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Overview

  • Kaufland officially opened its new Heidenau location at 7 am on May 22, 2025, following a year-long renovation of the 1994-built former Real building.
  • The €16 million investment included a complete overhaul of building services and the installation of climate-neutral heating technology.
  • The shopping center hosts Kaufland alongside specialty stores such as Action, Apollo Optiker, and Ernsting’s Family, with Smyths Toys scheduled to join in July.
  • Store manager Marco Kemnitz leads a team of 95 employees, selected after conducting 230 interviews, with hiring efforts ongoing.
  • The redevelopment revitalizes a key main street location, ending a year of inactivity and providing Heidenau with its first shopping center of this scale.