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Katseye Perform on VMAs Preshow as NME Reports First VMA Win

The HYBEGeffen act is turning brand virality plus a strong style identity into mainstream visibility before its Beautiful Chaos tour.

Overview

  • Katseye delivered multiple songs on the MTV VMAs preshow, opening with “Gnarly” and later performing “Gabriela.”
  • NME reported that the group won MTV’s Push Performance of the Year for “Touch,” which would be their first VMA, though other outlets had not yet corroborated the result.
  • The six members arrived in coordinated mostly-black looks with Dolce & Gabbana bags, extending their trademark of synchronized, statement footwear.
  • A recent Gap “Better in Denim” campaign featuring the group went viral, coinciding with a 179% jump in streams for Kelis’s “Milkshake,” according to Luminate.
  • Formed via HYBE and Geffen’s 2023 Dream Academy, the group is building momentum after a Lollapalooza debut and ahead of the Beautiful Chaos tour.