Overview

• Gap released the global Fall 2025 “Better in Denim” ad on August 19, starring KATSEYE with direction by Bethany Vargas, choreography by Robbie Blue, and a soundtrack of Kelis’s 2003 hit “Milkshake.”
• The campaign drew swift traction on social platforms, with the Instagram post nearing one million likes shortly after launch and positive reactions spreading across Instagram, TikTok and YouTube.
• Viewers praised the focus on representation and style, noting KATSEYE’s multiracial lineup and out LGBTQ+ members Lara Raj and Megan Skiendiel as the ad showcased individuality and self-expression.
• Commentators contrasted the upbeat reception to Sydney Sweeney’s recent American Eagle rollout, which drew backlash, while also noting comparisons to Beyoncé’s Levi’s work, with many users calling Gap’s spot the standout.
• KATSEYE, a six-member HYBE x Geffen group that debuted in 2024 and recently earned a VMA nomination, said the partnership reflects their diverse backgrounds, and Gap’s CEO described the collaboration as aligned with the brand’s inclusive point of view.