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Katjes International Acquires 60% of Luxury Sportswear Brand Bogner

Funded by corporate bonds, the transaction signals Katjes’s latest push to diversify beyond confectionery into high-end fashion.

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Katjes, Fabrikverkauf, Wetzlarer Straße, Babelsberg, Potsdam, Brandenburg, Deutschland
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Overview

  • Katjes International has acquired a 60 percent stake in the Bogner Group, leaving the Bogner family with the remaining 40 percent.
  • The acquisition is funded by corporate bonds, and Katjes is weighing an upsizing of its existing €115 million bond issue.
  • Founded in 1932 by Willy Bogner, the Bogner Group is Germany’s largest family-run luxury sports and leisure apparel brand, achieving nearly €200 million in net sales and profitability in 2024/25.
  • The transaction builds on Katjes’s diversification beyond sweets into personal care brands like Bübchen, Theramed and Shirin Beauty.
  • Integration steps are underway to align Bogner’s luxury apparel offering with Katjes’s broader consumer portfolio.