Overview

• Price signed a six-figure contract with US AI firm OhChat to resurrect her Jordan alter ego, aiming to boost earnings after two bankruptcies.
• She became the first British celebrity to trademark her own AI image, securing control over the digital likeness of her 1990s persona.
• Price recorded 30 signature phrases to train the AI model that powers Jordan’s voice and animated avatar.
• The AI Jordan launched on June 9, enabling fans to interact directly with a 3D recreation of her former glamour identity.
• Price is planning a joint photoshoot with the AI twin and has discussed a TV special in which she interviews her digital alter ego.