Overview
- The global “Iconic by Nature” campaign, which launches Friday, reunites Kate Moss with Hunter after a two-decade association and positions her as the face of the brand’s 170th anniversary.
- In Europe the line is anchored by a 170th Anniversary Original Tall Wellington in Hunter Green with gold hardware and the original “since 1856” badge that recreates the first Original Tall.
- The U.S. and Canada assortment emphasizes alternate finishes and silhouettes, including an Original Tall in Black Croco, the Giania waterproof suede tall boot and the Maribel puffy snow bootie.
- Hunter’s fall 2026 collection is available now on hunterboots.com and hunterboots.co.uk and at major retailers such as Nordstrom and Anthropologie.
- Authentic Brands Group framed the rollout around Heritage, Contemporary and Innovation pillars, using Moss’s long-standing festival-era link to the boot to refresh Hunter’s cultural relevance and potentially drive renewed retail interest.