Overview

• Over two dozen tourists were killed in a militant attack in Pahalgam’s Baisaran Valley, sparking widespread grief and outrage across Kashmir.
• Kashmir’s tourism and business organizations observed a valley-wide shutdown to mourn the victims and protest the violence.
• Trade bodies strongly condemned the attack, emphasizing that it contradicts Kashmir’s centuries-old tradition of hospitality and peace.
• Leaders from tourism and business sectors called for strengthened security measures to protect civilians and visitors in the region.
• Despite immediate panic and cancellations, industry stakeholders expressed confidence in the eventual recovery of Kashmir’s tourism sector.