Overview

• The two-day National Tourism Secretaries’ Conference at SKICC on July 7–8 gathered tourism chiefs from all states and UTs to coordinate policy and reinforce safety messaging.
• Tourist footfall in Kashmir has surged since early July, supported by enhanced security deployments and the high-profile launch of the Amarnath Yatra under tightened protection.
• Officials have reopened eight of about 50 sites closed after the April 22 Pahalgam attack—two in Pahalgam—following comprehensive security audits and plan further clearances.
• Security forces maintain an active manhunt for the three identified Pahalgam attackers, offering rewards as counter-terror operations continue across the region.
• Long-term growth measures include expanded highways, new rail links, proposed ropeway projects and alignment with the government’s drive to develop 50 global-standard destinations.