Overview

• Core rituals remain central, with married women fasting from sunrise to moonrise and observing Sargi, evening puja, and moon-sighting rites.
• For 2025 in India, the festival is on Friday, October 10, with puja muhurta from 5:58 pm to 7:11 pm and moonrise expected at 8:36 pm, according to DrikPanchang.
• Coverage details an online pivot featuring reels, couple vlogs and livestreamed moon-sightings that blend devotion with performance, as noted by sociologist Reema Arora.
• A growing #HeFastsToo trend shows men joining the fast or staging joint rituals, with participants citing social platforms as the influence.
• Some participants welcome digital tools like filters and virtual thalis for broader inclusion, while others say engagement-driven posting can erode communal and devotional meaning, even as celebrity posts boost visibility.