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Karren Brady’s Instagram Makeover Draws Criticism, Recasts Her Public Image

Her praise for Exion spotlights the big-money 'tweakments' older celebrities use to chase a youthful look.

Overview

  • Karren Brady posted selfies this week crediting Exion skin‑tightening for giving her confidence to wear short sleeves.
  • Daily Mail columnist Susannah Jowitt said the images mark a shift from business icon to a Kardashian‑style persona.
  • Social media responses were largely critical, with some speculating about GLP‑1 weight‑loss drugs despite no evidence.
  • Brady has previously denied using Ozempic or similar injections and has long acknowledged non‑surgical treatments.
  • Coverage details her history with Dr Rita Rakus’s clinic and cites prices for procedures such as Exion (from about £4,600), Sofwave (from £2,600) and EMsculpt Neo (from £3,000).