Overview
- YouTube and the NFL confirmed that Karol G will perform at halftime of the Week 1 matchup between the Kansas City Chiefs and Los Angeles Chargers at Arena Corinthians in São Paulo.
- The Sept. 5 game will be the first live NFL contest streamed exclusively and free worldwide on YouTube and YouTube TV, with a pregame show starting one hour before kickoff.
- YouTube executives describe the broadcast as a milestone that merges live sports, music and creator-driven programming.
- NFL executives cited Karol G’s nearly 30 billion YouTube views and over 1 billion streams for her latest release as a major draw for global audiences.
- Tim Tubito, the NFL’s senior director for global game presentation, said the performance honors South American culture and adapts the league’s presentation to local traditions.