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Karol G to Headline Halftime of YouTube’s First Exclusive NFL Broadcast in São Paulo

Fans worldwide will watch the Chiefs–Chargers opener for free on YouTube, highlighting the NFL’s focus on local talent through creator collaborations.

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FILE - Colombian singer Karol G performs during the Rock in Rio music festival in Rio de Janeiro, Sept. 20, 2024. (AP Photo/Bruna Prado, File)

Overview

  • The NFL and YouTube confirmed Grammy winner Karol G as the halftime performer for the Sept. 5 Chiefs–Chargers game at Corinthians Arena, marking YouTube’s inaugural exclusive live NFL broadcast.
  • The Week 1 matchup will stream free globally on YouTube and YouTube TV, with a pregame show at 4 p.m. PT (7 p.m. ET/8 p.m. BRT) and kickoff at 5 p.m. PT (8 p.m. ET/9 p.m. BRT).
  • Brazilian star Ana Castela will deliver the country’s national anthem and U.S. jazz saxophonist Kamasi Washington will perform the U.S. anthem before kickoff.
  • YouTube executives describe the event as a convergence of sports, music and creator communities, building on three seasons of NFL Sunday Ticket viewership.
  • Additional talent and leading YouTube creators are slated to be announced in the coming weeks to amplify the global broadcast.