Overview

• The Kansas City Chiefs and Los Angeles Chargers will kick off the 2025 season on Sept. 5 at São Paulo’s Corinthians Arena in a free, exclusive worldwide stream on YouTube.
• Grammy-winning Colombian star Karol G will headline the halftime show during YouTube’s first exclusive NFL broadcast, expressing pride in representing her Latin heritage on a global platform.
• Brazilian singer Ana Castela and jazz saxophonist Kamasi Washington are set to perform the Brazilian and U.S. national anthems, with additional local artists and YouTube creators to be announced.
• The Sept. 5 broadcast marks a milestone in the NFL’s partnership with YouTube as it experiments with platform-led distribution and culture-forward entertainment.
• The league views the São Paulo opener as a strategic step in its globalization efforts, blending sports, music and creator culture to deepen engagement in Latin American markets.