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Karol G Performs Halftime in São Paulo as YouTube’s First Exclusive NFL Game Stream Debuts

The free global stream on YouTube marked the league’s latest test of digital distribution.

Overview

  • Karol G delivered the halftime show during the Week 1 Kansas City ChiefsLos Angeles Chargers game at Arena Corinthians in São Paulo.
  • The matchup and performance streamed free worldwide on the NFL’s YouTube channel, with pregame coverage at 7 p.m. ET and kickoff at 8 p.m. ET.
  • Initial social media reaction was positive, with viewers praising the scale and energy of the performance.
  • Brazil’s Ana Castela performed the national anthem, and Kamasi Washington handled the U.S. anthem as part of the event’s cultural program.
  • The showcase reflects the NFL’s international expansion strategy and use of music programming to reach broader global audiences.