Overview

• The Landgericht Karlsruhe prohibited dm from continuing to advertise a fruit purée pouch as an "Immun-Smoothie für Kinder" following a Foodwatch lawsuit.
• The court said the product's design suggested it was particularly healthy, breaching the EU Health Claims Regulation.
• A small "Vitamin D supports the immune system" note was deemed overshadowed by the prominent "Immun-Smoothie" wording.
• The item was placed near dietary supplements in dm stores, which reinforced the impression of a health-focused product.
• Foodwatch criticized the pouch for containing about ten percent sugar despite a "no added sugar" label and for being pricier than dm’s organic apple alternative.