Overview

• Karine Le Marchand, as president of the Ruralissime association, partnered with Carrefour, Intermarché, Casino, Auchan, and Coopérative U to unveil initiatives aimed at aiding struggling farmers.
• The first initiative, 'L’Amour est tout près,' allows small producers in financial difficulty to sell their products directly in stores within 100 kilometers, setting their own prices without intermediaries.
• A second program addresses agricultural overproduction by promoting surplus goods with dedicated in-store labeling and media campaigns to boost consumer demand.
• A long-term 'Observatory of Future Sectors' will be established to identify and support high-potential agricultural industries through multi-year contracts with producers.
• The absence of Leclerc, a major retail player, was noted, with organizers expressing hope for its future participation to enhance the impact of these efforts.