Karine Le Marchand and Retail Giants Launch Initiatives to Support French Farmers

The TV host and five major distributors announce three collective actions to address agricultural challenges at the Salon de l'Agriculture.

Karine Le Marchand, as president of the Ruralissime association, partnered with Carrefour, Intermarché, Casino, Auchan, and Coopérative U to unveil initiatives aimed at aiding struggling farmers.
The first initiative, 'L’Amour est tout près,' allows small producers in financial difficulty to sell their products directly in stores within 100 kilometers, setting their own prices without intermediaries.
A second program addresses agricultural overproduction by promoting surplus goods with dedicated in-store labeling and media campaigns to boost consumer demand.
A long-term 'Observatory of Future Sectors' will be established to identify and support high-potential agricultural industries through multi-year contracts with producers.
The absence of Leclerc, a major retail player, was noted, with organizers expressing hope for its future participation to enhance the impact of these efforts.