Overview

• Johar dismissed outrage over producers buying their own tickets, quipping that gifting himself ₹1 crore and celebrating is his prerogative.
• He rejected the term “corporate booking,” reframing the practice as “individual booking” or “self‑booking.”
• Johar argued the audience only judges whether a film is good or bad, saying the industry is defaming itself by fixating on booking claims.
• He acknowledged paid agencies that buy and occupy seats, describing the boost as a possible marketing tool for openings.
• He noted the limits of the tactic, saying it can be sustained only through the first weekend or at most to the second Friday, while trade voices question its impact on trustworthy box‑office reporting.