Overview

• The 10-track release blends Punjabi pop melodies with hip-hop grit and dropped globally on August 22 via Warner Music Canada and Warner Music India.
• A cinematic video for the track For a Reason premiered alongside the album to anchor the visual-led rollout.
• Pre-release single MF Gabhru! has been described as dominating Punjabi playlists across streaming platforms.
• Coverage characterizes the album as a bid to elevate Punjabi Pop, or P-Pop, from regional success to a global cultural movement.
• Aujla’s 2024 status as the most streamed Punjabi artist provides the commercial foundation for the project’s global push.