Overview

• California business documents for Yeezy Apparel, Yeezy Record Label LLC and Getting Out Our Dreams Inc. list the manager or member name as ‘Ye Ye’.
• The paperwork was submitted on June 10 by his chief financial officer, Hussain Lalani, replacing earlier filings that used ‘Ye West’.
• The rapper has not publicly confirmed the latest moniker, following his June 1 statement about abandoning his @kanyewest X handle.
• This rebrand comes after his 2021 legal name change to Ye, reflecting his intention to distance himself from what he describes as his ‘slave name’.
• California law requires court approval and a public notice for a legal name change, and no such filings for ‘Ye Ye’ have yet appeared, suggesting the update may not be legally finalized.