Overview

• His chief financial officer, Hussain Lalani, filed updated California paperwork listing his name as 'Ye Ye', replacing the former 'Ye West' entry.
• Yeezy Apparel, Yeezy Record Label, LLC, and Getting Out Our Dreams Inc. have all updated their manager or member listings to reflect the new moniker.
• To date, West has not commented publicly on the 'Ye Ye' rebrand or updated his social media profiles to reflect the new name.
• On June 1, he announced plans to retire the @kanyewest X handle and launch a new 'ye' account in keeping with his previous name change.
• The adjustment follows his 2021 legal name change to 'Ye' and underscores his ongoing pursuit of self-determination and departure from his birth name, once characterized by his chief of staff as a 'slave name'.