Overview

• Kanye West, now known as Ye, aired a regional Super Bowl ad directing viewers to his website, which was altered post-airing to sell a $20 T-shirt featuring a swastika.
• The ad was initially vetted by an ad agency and broadcasters, with the website showing non-offensive merchandise at the time of approval.
• Following the ad, Shopify removed Yeezy's online store for policy violations, and West's talent agency terminated their relationship with him due to his antisemitic remarks.
• The Anti-Defamation League and public figures like David Schwimmer condemned West's actions, citing the real-world harm caused by such rhetoric.
• West's X (formerly Twitter) account was deactivated after a series of antisemitic posts, marking the latest in a pattern of hate speech that has led to the loss of multiple business partnerships.