Kanye West Accuses Adidas of Sabotaging Yeezy Brand in Latest Instagram Rant

The rapper alleges design theft, search engine manipulation, and disloyalty from collaborators after their partnership ended in 2022.

Kanye West, also known as Ye, accused Adidas of deliberately burying his Yeezy website in Google search results to harm his business.
West reiterated claims of 'design theft and oppression' by Adidas, which he says occurred before their partnership ended following his controversial comments in 2022.
He criticized Adidas designer Jerry Lorenzo, accusing him of copying West's past work and being disloyal by continuing to collaborate with the company.
Adidas previously stated in late 2024 that its legal disputes with West had been resolved, with the company making significant revenue from leftover Yeezy stock sales.
West claims his Yeezy website generated $100 million in six months and teased new footwear designs, emphasizing his focus on rebuilding the brand independently.