Overview

• The 2025 BrandZ Top 100 brands reached a record $10.7 trillion in combined value, marking a 29% year-on-year increase.
• U.S. brands now account for 82% of the total value, up from 63% in 2006, while European brands have declined to 7% from 26% over the same period.
• Disruptive brands, including category innovators like ChatGPT, contributed 71% of the $9.3 trillion in value growth since 2006, with ChatGPT debuting as the first AI entrant in the Top 100.
• Brand equity now comprises 33% of a company’s total value, up from 30% in 2023, emphasizing the strategic importance of sustained marketing investment.
• Apple retained its position as the most valuable global brand, followed by Google, Microsoft, Amazon, and Nvidia, reflecting the growing influence of tech-enabled businesses.