Kansas City Economy Boosts as Pop Star Taylor Swift's Linkup With Chiefs Player Travis Kelce Ignites 'Swiftmania' Among Fans and Businesses

NFL player Travis Kelce's performances improve significantly when Swift is present, with businesses in Kansas City also benefiting as fan frenzy increases demand for Swift-themed merchandise.

Since pop star Taylor Swift started dating Kansas City Chiefs player Travis Kelce, businesses in Kansas City have seen a significant rise in sales, specifically in Swift-themed merchandise. A T-shirt emblazoned with 'Who's Travis Kelce Anyway? Ew', a play on Swift's famous lyric, and a 'Red Zone Taylor's Version' shirt and sweatshirt featuring images of both stars sold out at Westside Storey.
During game days, businesses in Kansas City particularly thrive. Sales at Westside Storey store rise 30-40%. In-person visitor numbers and online orders for Swift merch significantly increase, contributing to the economic boost in the city.
Swift's presence has also increased the popularity of NFL player Travis Kelce, leading to soaring ticket sales for Chiefs games. Kelce's performances on the field have improved significantly when Swift is present.
When Swift wore a bracelet featuring Kelce's jersey number, 87, sales of the matching bracelet at a jewelry store owned by sisters Ericka Hamilton and Misha Wilson surged 300% the day after. Swift's visits to Kansas City also reportedly caught the attention of international travel media and travel industry professionals, potentially driving more tourism to the city.
Despite things heating up between the couple, Swift won't be attending Kelce's away game this weekend against the Denver Broncos at Empower Field due to her preparations for the upcoming leg of her Eras Tour. However, the couple continues to complement and support each other's careers.