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2mo ago

Kansas City Chiefs Launch Foolish Club Studios to Expand Media Presence

The new production studio will create scripted and unscripted content, celebrating the team's legacy and values while aiming to grow its global brand.

Overview

  • Foolish Club Studios will develop both short-form and long-form content, focusing on stories of perseverance, innovation, and the Kansas City Chiefs' history.
  • The studio is named in honor of Chiefs founder Lamar Hunt and the original 'Foolish Club' of American Football League team owners.
  • This venture follows previous Chiefs media projects, including a successful Hallmark Channel movie and a viral holiday Claymation short.
  • Foolish Club Studios will complement the team’s existing 65 Toss Power Trap Production group, which focuses on football-related content.
  • The initiative is part of the Chiefs' broader strategy to expand their brand internationally and connect with audiences beyond traditional sports fans.