Particle.news
Download on the App Store
4 ARTICLES
·
2w ago

Kanchipuram Tops India’s Ashley Madison Signups, Overtaking Major Metros

June data reveals smaller tier-2 and tier-3 towns have surpassed traditional urban centers in non-monogamy engagement on the platform.

Image
Data from Ashley Madison puts a small TN town as the biggest non-monogamy hotspot in India.
Image

Overview

  • Kanchipuram climbed from 17th position in 2024 to lead the June 2025 list of new user signups in India.
  • Nine districts in the Delhi-NCR region feature among the top 20 hotspots, with Central Delhi ranking second nationally.
  • Mumbai, which held the second spot last year, fell out of the top 20 after declines in both new registrations and engagement intensity.
  • Ashley Madison’s rankings combine new user signups with measures of activity intensity to map infidelity and non-monogamy trends.
  • An April YouGov survey commissioned by the platform found that 53% of Indian adults admit to having had an affair, reflecting shifting social attitudes.