Kamala Harris' Meme-Driven Campaign Faces Scrutiny

Viral memes aim to connect with Gen Z but raise concerns about authenticity and effectiveness among older voters.

Harris' campaign leverages popular memes like 'coconut tree' and 'brat' to engage younger voters.
Critics argue the strategy may alienate older voters unfamiliar with meme culture.
Some influencers claim the meme trend is astroturfed, with offers of payment for positive posts.
Experts debate the impact of meme culture on serious political discourse.
Questions arise about the long-term effectiveness of humor-based political messaging.