Overview

• Mattinson's approach focuses on winning back traditional voters with a centrist campaign.
• The Harris campaign aims to replicate Labour's success despite differing political landscapes.
• Mattinson's advice includes sidelining broad 'hope and change' themes for targeted messaging.
• Labour's recent election saw underwhelming results despite favorable conditions.
• Harris has adopted a low-profile media strategy similar to Starmer's 'Ming vase' approach.