Overview

• Charli XCX's endorsement of Kamala Harris has sparked a wave of internet memes and excitement among young voters.
• Harris's campaign has adopted the 'brat' aesthetic, using it in social media and promotional materials.
• The 'brat' trend could bolster Harris's appeal but also risks becoming outdated or backfiring.
• The Democratic National Convention is incorporating 'brat' themes to engage younger audiences.
• Harris must balance meme popularity with substantial policy communication to maintain voter enthusiasm.