Kamala Harris Campaign Streams Rally with World of Warcraft Gameplay on Twitch

The Harris campaign uses Twitch to engage young male voters by streaming Tim Walz's rally alongside live gaming content.

The Harris campaign's Twitch strategy aims to reach Gen Z and millennial voters, who constitute nearly half of the eligible voters in the upcoming election.
Tim Walz's rally in Arizona was streamed on Twitch alongside World of Warcraft gameplay by popular streamer Preheat.
The livestream attracted nearly 5,000 viewers, with the aim of increasing visibility among young men, a demographic that dominates Twitch's user base.
This approach is part of a broader digital strategy, which includes advertising on gaming sites and during major sporting events.
The campaign's Twitch initiative follows a trend of political outreach through gaming platforms, previously utilized by figures like Alexandria Ocasio-Cortez.