Overview
- The agreement features a TV commercial, social media promotion, live appearances, branded content, and the launch of markets tied to tournaments DeChambeau plays, with financial terms undisclosed.
- Kalshi says golf was a surprise hit with $456 million in 2025 trading volume, and the platform already offers a market on how many course records DeChambeau will break on his YouTube series.
- The company is pursuing broader exposure through partnerships with the NHL’s Blackhawks, CNN and CNBC, StockX, and Google Finance data integration.
- A November class-action lawsuit alleges Kalshi facilitated unlicensed sports betting and misled consumers, citing a complaint that about 90% of September trading volume was sports-related.
- State regulators have ordered Kalshi to shut its sports markets and the company has refused, while DeChambeau’s LIV contract runs through 2026 and he has not committed to re-signing.