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19h ago

Kalshi Draws Long Lines With NYC Free-Grocery Day as Polymarket Sets Feb. 12 Pop-Up and $1 Million Donation

The giveaways position the competing prediction markets for attention under growing regulatory scrutiny.

© Polymarket
A rendering of what Polymarket says will be a free grocery pop-up in New York.
People shop for fruit in a grocery store in the Manhattan borough of New York City on December 13, 2025.
Image

Overview

  • Kalshi covered up to $50 per shopper at Westside Market, 84 3rd Ave, on Feb. 3 with a stated $50,000 event cap, drawing blocks-long lines.
  • Polymarket announced a temporary free grocery pop-up called The Polymarket opening Feb. 12 at noon, open to all with no purchase required.
  • Polymarket said it signed a lease and donated $1 million to Food Bank For New York City, but has not disclosed the pop-up’s location or full operating details.
  • Both activations function as high-visibility marketing plays that reference debate over Mayor Zohran Mamdani’s proposal for city-run grocery stores.
  • The sector faces intensified oversight, with officials warning about integrity risks and proposed legislation targeting public officials’ trading, even as Kalshi notes its status as a CFTC-regulated exchange.