Overview

• Cooper announced the line on Instagram, calling it “three years in the making” as he revealed early pieces.
• He debuted the brand at the Blakesley Show, where fans reported buying items on the day.
• The initial ‘heritage rugby’ capsule features shorts, a shirt and two hoodies, alongside accessories including a beanie, cap, leather key ring and bookmark.
• The range is sold through the merchandise section of the Kaleb Cooper Contracting website, with a dedicated Instagram page outlining its countryside focus.
• The launch adds to Cooper’s post‑show ventures, complementing his contracting business and a newly released children’s book.