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Kalaburagi Women’s Jowar Rotti Gains National Spotlight, Franchise Outlets Planned

Announced franchises in key metros promise to extend a model that has lifted the earnings of over 1,000 women through daily jowar rotti production and online markets.

The Jolad Rotti, a local staple made from jowar (sorghum), has grown into a popular regional brand through targeted initiatives.
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Overview

  • Prime Minister Narendra Modi highlighted the Kalaburagi district’s women-led cooperative on June 29’s Mann Ki Baat, praising its role in transforming jowar rotis into a recognised regional brand.
  • Deputy Commissioner Fouzia Taranum credited over 1,000 women for the initiative’s success and announced plans to open franchise outlets in Hyderabad, Bidar, Pune and Delhi.
  • Rural Development Minister Priyank Kharge framed the rotti’s rise as evidence of Karnataka’s state-led ‘Kaam Ki Baat’ scheme fostering entrepreneurship and skill development.
  • The cooperative now produces more than 3,000 jowar rotis daily, operates a Bengaluru counter and fulfils orders through leading online food platforms.
  • Joint Director Samad Patel said 100 rotti-making machines have provided jobs for around 1,000 women, with self-help groups leveraging digital marketplaces to boost incomes.