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KAJ Poised to Make Eurovision History with Sauna-Themed Anthem

The Finnish-Swedish trio leads betting odds for Eurovision 2025, spotlighting Nordic traditions and Finland’s Swedish-speaking minority.

Swedish Eurovision contestants KAJ from Finland, Kevin Holmstrom, Jakob Norrgard and Axel Ahman, from left, pose for the camera before an interview with the Associated Press during the 69th Eurovision Song Contest week, in Basel, Switzerland, Thursday, May 15, 2025. (AP Photo/Martin Meissner)
Organizers Dorothee Schulte-Basta, center, her husband Peter Luettge and Tuomas Paloniemi, left, enjoy a Finnish pop-up sauna promoting the Swedish Eurovision competitor KAJ from Finland during the 69th Eurovision Song Contest week, in Basel, Switzerland, Wednesday, May 14, 2025. (AP Photo/Martin Meissner)
KAJ, representing Sweden, take part in dress rehearsal 2 for the Grand Final of the 2025 Eurovision Song Contest, in Basel, Switzerland, May 16, 2025. REUTERS/Denis Balibouse/File Photo
Swedish Eurovision competitor KAJ from Finland, Kevin Holmstrom, Jakob Norrgard and Axel Ahman, perform their sauna song during their semifinal during the 69th Eurovision Song Contest, in Basel, Switzerland, Tuesday, May 13, 2025. (AP Photo/Martin Meissner)

Overview

  • KAJ, representing Sweden with their song 'Bara Bada Bastu,' is the bookmakers' favorite to win the Eurovision 2025 final on May 17.
  • The trio, hailing from Finland’s Swedish-speaking minority, has gained global attention for their humorous and culturally rich sauna-themed performance.
  • Their song, performed in Swedish, Finnish, and the Vörå dialect, has set Spotify records as the most-streamed Swedish-language song in a single day.
  • KAJ’s interactive mobile sauna installation in Basel has fostered cultural exchange, drawing locals and fans from across Europe during Eurovision week.
  • A win for KAJ would mark Sweden’s record-breaking eighth Eurovision victory, further elevating the visibility of minority languages and traditions on an international stage.