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Kai Trump’s KT Apparel Faces Backlash Over Resemblance to Travis Kelce’s Logo

Trademark specialists offered conflicting assessments following the retailer’s refusal to comment.

Overview

  • Swifties and other social media users allege Kai Trump’s interlocking KT monogram closely mirrors Travis Kelce’s TK symbol used for Tru Kolors in collaboration with American Eagle.
  • Kai promoted the line with photos and video shot on White House grounds, and the administration said such images are permitted and do not constitute a government endorsement.
  • Her site launched $130 sweatshirts through a pre-order model, and a post on the brand’s Instagram said the presale has now ended.
  • Neither Kelce nor American Eagle has issued a public statement, and American Eagle told WWD it would not be commenting.
  • Legal experts quoted by WWD differed on whether the lookalike monograms pose a trademark issue, and no legal action has been reported.